Marketing is more than just promotions and campaigns—it’s about solving real business challenges with strategic, customer-focused solutions. With nearly three decades of experience in marketing, branding, and communications, I help organizations build lasting connections with their audiences while driving measurable growth.

Throughout my career, I’ve partnered with organizations of all sizes, from startups to global brands, helping them to sharpen their messaging, create impactful campaigns, and adapt to an ever-evolving marketplace. My approach blends data-driven insights with creative storytelling, because effective marketing isn’t just about numbers; it’s about making an impact that resonates.

I love tackling complex challenges, turning bold ideas into actionable strategies, and collaborating with teams to bring those visions to life. Whether launching a new brand, refining a go-to-market plan, or boosting customer engagement, I stay focused on delivering outcomes that elevate brand awareness and fuel growth.

My industry experience spans B2B technology, education, healthcare, non-profit, and small business. While every sector is unique, one constant remains: success starts with understanding people—customers, teams, and stakeholders—and crafting strategies that drive meaningful connections and lasting results.

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How I Work

Each client comes to me with a unique challenge – grow the brand, generate leads, launch a product, engage customers, fill a gap in staffing. I work with them to provide a solution that fits within their organizational structure, whether it is a long-term, ongoing engagement or a project-based relationship.

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Recent Projects

Marketing Planning and Implementation – Drove marketing planning and execution for online education resources and financial services company, including:

• Developed brand identity and brand hierarchy
• Directed execution of new brand across company, including network of 30 sites
• Directed creation of corporate logos and brand look and feel

Relationship Marketing Campaign – Developed patient referral source tracking and management system and implemented marketing program to capitalize on referral sources. Efforts resulted in 23% increase in referral business and 33% increase in cross-location referring.

Global Product Branding Campaign – Launched product branding campaign to global markets, including print and online advertising, direct mail and sales collateral.

Direct Marketing Campaigns – Developed and implemented comprehensive direct marketing program, including traditional and dimensional mail and direct email. Program included:

• Clutterbuster – Designed to help sales team schedule appointments with key named accounts, box mailer yielded 71 appointments out of 238 sent pieces.
• Reseller Product Launch Campaign – Direct email and follow-up sales kit mailer designed to introduce resellers to a new product; yielded 11% response rate.
• End-User Product Launch Mailing – 3-wave direct mail campaign targeting known prospects to introduce a new product; yielded 6% response rate.

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What my clients say

“Marty has been one of my top marketing partners throughout my career, starting when she worked at one of Boston’s leading tech agencies and I was her client. Since then, she’s been my go-to consultant for brand, demand and communications consulting. Marty is strategic, creative and not afraid to challenge her clients to ensure we’re aligned and focused on the desired outcomes. Whether it’s in a fractional executive leadership capacity or a specific project, Marty sets up her clients for success and collaborates to achieve results. I highly recommend Marty Smith and any organization seeking marketing leadership will be lucky to have her.” – Rachel Weeks, VP of Marketing, MP

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“Marty was able to jump right in and independently oversee a brand acquisition project from beginning to end, allowing me and my team to maintain focus on our corporate marketing objectives.” -Julie Smith, former VP of Marketing, Atlantic Broadband

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“Marty was an integral part of our Marketing team, overseeing various customer campaigns including our onboarding and seasonal journeys. She consistently provided recommendations for improving these campaigns based on her extensive marketing knowledge, campaign results, and the latest trends in the industry. She was always ready to roll up her sleeves and dive in to help not only our team, but our cross-functional partners as well.” -Amanda Kaplan, Customer Marketing, Breezeline

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